Sales Development Representative

Role Purpose

This role is a commercially focused Internal Sales Development Representative (SDR) position with responsibility for qualifying inbound enquiries, developing opportunities within the existing customer base, and supporting the sales team through structured sales administration.

The role sits at the front of the revenue engine. It combines proactive opportunity development with disciplined sales operations to ensure that high-quality, well-qualified opportunities are passed to the field sales team and that deals progress efficiently through internal systems.

This role does not include responsibility for marketing or social media activity.

Success Measures (KPIs)

Number of qualified opportunities created
Lead response time
Conversion rate from enquiry to qualified opportunity
Meeting bookings for field sales team
CRM accuracy and data completeness
Reduction in unqualified or poorly prepared deals
Timeliness of deal processing and handover
Contribution to team revenue performance (bonus-linked)

Required Skills & Competencies

Confident and professional telephone manner
Strong questioning and listening skills
Naturally curious and investigative mindset
Ability to work through complex information and identify opportunities
Comfortable running structured sales campaigns
High attention to detail and process discipline
Strong written communication skills
Organised and able to manage multiple workflows
Commercial awareness and business judgement
Resilient and comfortable handling rejection
Strong internal stakeholder communication

Experience & Background

Essential:
Experience in internal sales, SDR, sales support or customer-facing commercial role
Experience using a CRM system (HubSpot or similar)
Experience qualifying enquiries or managing inbound leads

Desirable:
Experience in Fire & Security, Building Services, Engineering or Technical Sales
HubSpot and Uptick experience
Experience supporting B2B sales teams

Personal Attributes

Curious and analytical
Process-driven
Reliable and consistent
Comfortable working to targets and objectives
Team-focused rather than purely individualistic
Willing to develop technical product understanding over time

Training & Development

Full product and systems training
Sales qualification framework training
Campaign and account development training
Ongoing technical knowledge development

Career progression opportunities include:
Senior Internal Sales / SDR Team Lead
Service Works Sales Manager
Field Sales
Sales Operations Management

A full role profile is available upon request