SECTOR SALES MANAGER – RETAIL, FORECOURT & CONVENIENCE

Location: Heler Foods
Salary: Competitive DOE + bonus package
Contract: Full-time | Permanent

At Heler Foods, our people are part of our extended Heler Family — the driving force behind everything we do. From crafting award-winning cheeses to developing innovative food products and delivering service that sets new standards, we work together to shape the future of food.

CHEESEMAKERS. FUTURE SHAPERS. CHANGEMAKERS.

Rooted in tradition and growing into the future, we’re bold, ambitious and proud of where we’re going next.

Every colleague has a voice here — and every step you take helps move us forward.

THE OPPORTUNITY

We’re looking for an experienced and commercially driven Sector Sales Manager – Retail, Forecourt & Convenience to join our growing team.

This is an exciting opportunity for a sales professional who understands the retail, convenience, forecourt and impulse sectors and has the relationships, commercial drive and energy to identify new opportunities and accelerate growth.

You’ll play a key role in developing our customer base, strengthening existing relationships and opening new doors across retail, wholesale, foodservice and on-the-go channels.

In this role, you will:

• Drive sales growth and distribution across retail, convenience, forecourts, wholesale, pubs and foodservice channels

• Identify and develop new business opportunities, securing new listings and expanding customer relationships

• Build strong relationships with buyers, category decision-makers and key commercial contacts

• Develop and deliver commercially focused sales strategies that increase distribution, visibility and revenue

• Represent Heler Foods at customer meetings, industry events and other relevant opportunities, helping to strengthen our position in the market

• Work collaboratively with internal teams to ensure customer requirements, product development and commercial opportunities are effectively delivered

• Monitor market trends, competitor activity and customer needs to identify opportunities for growth and innovation

You’ll be joining a business with significant capabilities across manufacturing, packing and specialist food formats, giving you the opportunity to work with customers across a diverse and growing food portfolio.

We’re looking for someone who enjoys opening doors, building relationships and turning opportunities into results.

ABOUT YOU

We want to work with people who are bold, ambitious and ready to shape the future — people who share our values and bring energy, ideas and commitment.

You’ll bring:

• Proven sales experience within food, FMCG, retail, convenience, forecourt, wholesale or another relevant sector

• A strong network of contacts across retail, convenience, forecourt, wholesale, foodservice or trade channels

• Experience working directly with buyers and category decision-makers

• A strong understanding of how to develop distribution, secure listings and grow customer sales

• Excellent commercial, negotiation and relationship-building skills

• A proactive, self-starting approach with the confidence to identify opportunities and make things happen

• Strong communication and influencing skills, with the ability to build trusted relationships at all levels

• A genuine passion for growing brands, developing customers and winning new business

• Behaviours aligned to our values: Be Better, Be Collaborative, Be Inquisitive, Be Yourself, Take Ownership

• A full UK driving licence and willingness to travel as required

Experience within cheese, snacks, confectionery, impulse, food manufacturing or FMCG would be particularly valuable.

We help our people become the best versions of themselves, take pride in what they do and bring out the strength in others. If that excites you — you’ll fit right in here.

WHY JOIN HELER FOODS?

Because we don’t just offer jobs — we shape careers.

Whether you’re stepping up or bringing years of commercial experience, we invest in our people so they can thrive, grow and make a genuine impact.

Here, you’ll find:

• Strong training and development foundations

• Clear, meaningful opportunities to progress

• A workplace where curiosity is celebrated

• A supportive, dynamic and collaborative team environment

• A culture where continuous improvement is part of daily life

• The opportunity to make a genuine impact in a growing food business

• The freedom to develop relationships, identify opportunities and help shape our commercial growth

This is a role for someone who wants more than a sales target. It’s an opportunity to help shape where Heler Foods goes next.

JOIN THE EXTENDED HELER FAMILY

Are you a changemaker?

If you have the relationships, commercial drive and ambition to help Heler Foods grow across retail, convenience and wider food channels, we’d love to hear from you.

You can learn more about who we are, what we stand for and where we’re going at:

Heler Foods: Rooted in tradition. Growing into the future.