Senior Business Development Representative

About Intent HQ

Intent HQ redefines customer understanding for the agentic era, enabling enterprises to influence customer decisions at the moments that determine growth, loyalty, and competitive advantage. As the Human-to-AI Context Company, we offer groundbreaking AI technology that creates the missing context of human behaviour and individuality, transforming data into confident decisions that reflect how people actually act in the real world. We enable brands to Act With Intent.

Trusted by global enterprises, Intent HQ manages 325M+ profiles and processes 250B events daily. We won AI Business of the Year (National AI Awards 2025), Analytics Company of the Year (British Data Awards 2025), and winner of Best AI Ethics & Diversity Strategy (AI World Series Awards 2025), recognising Intent HQ’s AI innovation, analytics excellence, and ethical leadership. Intent HQ is a proven partner for leaders seeking measurable growth, faster decision velocity, and responsible AI-driven advantage.

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About the Role

This is a senior, multilingual demand-generation seat at the heart of Intent HQ’s sales organization. It owns outbound and inbound demand-generation outreach for IntentOne — qualification, campaign management and event presence — and is measured against MQL and SQL targets. It is also the first commercial hire into Intent HQ’s new mid-market motion: a 30–45 day free-trial offer in which prospects and partners design their own use cases, before moving — if successful — into a procurement cycle. This person owns that funnel and carries a genuine account-management element through to close, not just a handover.

This is a stepping-stone seat for someone with real ambition: the intention is for this person to build the pipeline discipline, account-management experience and product knowledge to move into the field as an Account Director.

Key Responsibilities

Demand Generation & Campaigns

• Own demand-generation outreach end to end: work the inbound MQL queue and run outbound campaigns that convert into sales-qualified leads (SQLs).

• Design and run top-of-funnel campaigns alongside Marketing, using the core martech stack — Clay, Vidyard, Salesloft and Synthesia — to build, launch and optimize outreach.

• Own and manage the growing use of AI-driven “avatars” for demand generation across the long tail of accounts, working closely with Marketing on how they are deployed and improved.

Mid-Market Free Trial & Account Management

• Qualify prospects and partners into IntentOne’s 30–45 day free trial, supporting them as they design their own use cases.

• Manage the funnel from trial through to the procurement cycle, carrying partial account-management responsibility for these deals through to close rather than handing every one off.

• Keep Lightfield (CRM) accurate and current for every lead, trial and opportunity.

Events & Field Presence

• Represent Intent HQ at industry events, potentially on a global scale, including manning stands and supporting the wider team on site.

• Build relationships in the field that feed pipeline and support the account teams.

Sales & Go-to-Market Integration

• Operate as an integral part of the sales organisation, working alongside Account Executives/Directors rather than as a standalone function.

• Contribute to territory plan reviews and wider go-to-market planning.

• Feed lead-quality insight back to Marketing to continuously sharpen targeting and scoring.

What We’re Looking For

• Senior BDR or demand-generation experience in a B2B SaaS or technology business, with a track record against SQL/MQL targets.

• Fluent English plus a second language: Spanish is our preference, though French or German would also be very welcome — not essential, but a big advantage.

• Hands-on experience with modern sales/martech tooling, ideally including Clay, Vidyard, Salesloft or Synthesia — or a fast aptitude for picking new tools up and running campaigns through them.

• Comfortable owning and improving AI-driven outreach (“avatars”) as part of a demand-generation motion, not just a manual call-and-email cadence.

• Experience qualifying leads and managing a funnel through to a genuine commercial outcome, not just booking meetings.

• Willing to travel to industry events, including internationally, and comfortable representing the company on a stand.

• Real ambition to progress into a field sales role (Account Director) — this is explicitly a stepping-stone seat, not a long-term desk job.

Nice to Have

• Experience supporting a free-trial or proof-of-concept-led sales motion.

• Exposure to customer data, personalisation, martech or customer-value-management categories.

• Experience contributing to territory planning.

What Success Looks Like

• MQL-to-SQL conversion improving, with disciplined, up-to-date CRM/Lightfield records.

• The mid-market free-trial funnel for IntentOne running smoothly, with a growing share of trials converting into procurement.

• The demand-gen avatar program live and actively managed in partnership with Marketing.

• Visible presence at events, contributing measurably to pipeline.

• Demonstrable readiness for an Account Director conversation within the year.

Diversity & Inclusion

Intent HQ is an equal opportunities employer with an ethos of commitment to promoting and practicing diversity, equality and inclusion at work. At IHQ, different perspectives, ideas and experiences are valued and respected, with fair and equal opportunities provided for all. Our diversity and inclusion efforts have been recognised with us winning two consecutive Women in Tech UK Awards, under the Best Tech Employer (51-149 Employees)’ category & being shortlisted for the Best Employer for Parental Support award - an achievement we are very proud of. This year in 2024 we have been nominated again for the Best Tech Employer and our in house recruiter has been shortlisted for the Best In house Recruiter award!

Our Culture

Working for Intent HQ, you have the opportunity to work with cutting edge technology in an environment where you are encouraged to think and act outside traditional methods. We are a growing business with a flat structure meaning everyone is visible and able to make an impact, not just in their own role, but across the business on a daily basis. We promote a collaborative, innovative and sociable culture, oriented towards performance and competitive advantage. Our DNA is made up of flexibility to all staff with a family friendly approach and focus on personal development. We have high expectations and pride ourselves on our cultural standards.

Benefits

• Flexible working

• Private medical insurance, depending on eligibility

• Free breakfast daily (when in the office)

• 26 days holiday (increasing with service)

• Pension scheme

• Income Protection with Employee Assistance Programme

• Life Assurance

• Higher than statutory maternity/paternity benefits

• Work socials

• Wellbeing programme

• Cycle to work scheme

• Training opportunities